How to Make Failure Impossible |

No one likes failing. Use these four steps to make sure you’re always a winner.

Geoffrey James, in the article “How to Make Failure Impossible” explains something so simple, and yet so useful, that it’s amazing that so many people don’t get it.

It’s a four-step process that literally makes failure an impossibility:

1. Set an achievable yet inspirational goal.

If you don’t believe a goal is achievable, you won’t take action to achieve it.  Therefore, any goal that you set must be within the realm of possibility and tied to actions that you can actually take.

A goal must also be inspirational enough to motivate you to take action. For example, “I will lose 10 pounds” is achievable but not particularly inspirational and thus not very motivating. “I will look and feel healthy, fit and sexy” is both achievable and motivating.

2. Decide that you must achieve the goal.

Never start out by saying, “I’ll try.”

You might as well not bother–because you’re going to fail anyway. The reason people say “I’ll try” (rather than “I must”) is that they’re giving themselves permission to fail, which means that they really aren’t committed.

It’s only through being 100% committed to achieving a goal that you’ll find the mental and emotional resources to follow the next three steps.

3. Treat setbacks as signals.

A setback is something that blocks you from achieving a goal. Most people treat setbacks as “mini-failures,” and often use them as an excuse to give up … and therefore fail.

The correct way to view a setback is as a signal that you may need to change your approach to achieve the goal. If an action consistently results in a setback, you must therefore take a different action, repeating the change as necessary.

4. Define ‘failure’ as ‘failing to take action.’

Chances are, if you follow the first three steps, you’ll achieve your goal–if not immediately, then eventually.

However, the simple truth is that you don’t have control over anything except your own behavior.  Redefining failure as “failing to take action” puts failure (and therefore success) within your personal control.  When the only failure is inactivity, you automatically take the actions required to achieve the goal.

Is it really that simple? Very much so.  Follow these four steps and, as long as you remain alive and kicking, you’ll keep taking action–and thereby make failure impossible.


Geoffrey James writes the “Sales Source” column on, the world’s most-visited sales-oriented blog. His newly published book is Business to Business Selling: Power Words and Strategies From the World’s Top Sales Experts. @Sales_Source

via How to Make Failure Impossible |

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