Despite the explosion of social media, few sales reps and marketing people are using it effectively. A recent survey by BtoB magazine found that only 5% of B2B marketers said social media was a “fairly mature and well optimized” part of their marketing mix. A majority of marketers are “in the early stages” and 17% don’t use social media at all. In fact, many companies have policies that prohibit employees from using social media during business hours.

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