Persuasion’s Reverse Psychology | The Edge

People can be persuaded  to do what they would rather not do without pushing or alienating.

Author Daniel Pink recently blogged on the book Instant Influence: How to Get Anyone to Do Anything – Fast! by Michael Pantalon, a clinical psychology professor at Yale, for its helpful advice on this management perennial conundrum;

“Imagine you’re a manager at a major PR firm and one of your reports balks at revising an important part of the next big campaign. Instead of asking rational but ineffective questions, try the following two seemingly irrational questions:

1. How ready are you to make the revisions, on a scale from 1 to 10, where 1 means not ready at all and 10 means totally ready?

“On the rare chance that she says, ‘1,’ surprise her by saying, ‘What would turn it into a 2?’ In telling you what it would take for her to become a 2, she reveals what she needs to do before she is able to make the revisions to the campaign. That is what you motivate her to do first.”

2. If she picks a number higher than 2, ask, ‘Why didn’t you pick a lower (yes, lower) number?’

“Question 1 seems irrational, because you’re asking, ‘How ready are you…?’ of a person who just said, ‘No,’ which we can assume means not at all ready. However, most resistant people have some motivation that they keep from us.

If you ask, ‘Are you going to take my suggestion, yes or no?’ they continue to keep their motivation hidden. But if you ask them the ‘1-10’ question, they’re much more likely to reveal their motivation by saying a 2 or a 3, which is far better – you’ve now moved from a ‘No’ to at least a ‘Maybe.’

“Question 2 seems really irrational, perhaps even absurd….However, by asking Question 2, you’re asking her to defend why your directive to revise the campaign is even the slightest bit important to her… rather than to defend her excuses why she won’t do it (e.g., too busy). The answers she gives lead her to rehearse the positive and intrinsic reasons for doing what you asked, which, in turn, dramatically increase the chances that she gets the project done.”

Pink’s blog readers responded with questions about Michael Pantalon’s methods.

One of them asks: “With her rehearsal of the positive done through #2, what’s the third question? That would seem to be a pretty important leg for the stool.”

Pantalon replies: “The very next thing to do is to help the employee rehearse her positive reasons why she might move forward with the revisions. You would do this by reflecting or reiterating (i.e., ‘mirroring’) her reasons back to her (e.g., ‘So, it sounds like making the revisions would be important to you because it would mean that you were starting to integrate constructive feedback – a goal you’ve had for yourself.’). You would also ask her to tell you more about that reason – to expand on it, to deepen it.”

via CEO Strategy: Persuasion and Motivation Techniques That Work.

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