A key success trait of a collaborative sales professional in a business-to-business context is to be assertive when taking control of a client conversation. It is a… Read more “The Psychology of Sales – Reframe the Argument | The Edge”
Tag: psychology of sales
The Psychology of Sales – Avoiding Buyers Remorse | The Edge
Buyers remorse is something we have all probably experienced at one time or another – that feeling when our purchases don’t live up to our expectations. Personal examples… Read more “The Psychology of Sales – Avoiding Buyers Remorse | The Edge”
The Psychology of Sales – Understanding is Believing | The Edge
Believing is not a two-stage process involving first understanding then believing. Instead understanding is believing, a fraction of a second after reading it, you believe it until… Read more “The Psychology of Sales – Understanding is Believing | The Edge”
The Psychology of Sales – The Halo Effect | The Edge
The ‘halo effect’ is a classic finding in social psychology. It is the idea that global evaluations about a person (he or she is likeable) bleed over… Read more “The Psychology of Sales – The Halo Effect | The Edge”