These six factors can erode the grandest of plans and the noblest of intentions. They can turn visionaries into paper-pushers and wide-eyed dreamers into shivering, weeping balls of regret. Beware!

1) Availability

We often settle for what’s available, and what’s available isn’t always great. “Because it was there,” is an okay reason to climb a mountain, but not a very good reason to take a job or a free sample at the supermarket.

2) Ignorance

If we don’t know how to make something great, we simply won’t. If we don’t know that greatness is possible, we won’t bother attempting it. All too often, we literally do not know any better than good enough.

3) Committees

Nothing destroys a good idea faster than a mandatory consensus. The lowest common denominator is never a high standard.

4) Comfort

Why pursue greatness when you’ve already got 324 channels and a recliner? Pass the dip…