Psychological research on persuasion suggests that stories which transport people are more likely to be persuasive. This psychological effect is vital to success in the highly competitive… Read more “The Psychology of Sales – Persuasive Stories Sell | The Edge”
Category: Moments of Truth
Who are you really? | The Edge
“Who you are speaks so loud, I can’t hear what you’re saying.” – Emerson Have you ever considered what you are communicating when you are in silence?… Read more “Who are you really? | The Edge”
The Psychology of Sales – Avoiding Buyers Remorse | The Edge
Buyers remorse is something we have all probably experienced at one time or another – that feeling when our purchases don’t live up to our expectations. Personal examples… Read more “The Psychology of Sales – Avoiding Buyers Remorse | The Edge”
The Productivity Plugs | The Edge
Doing less in order to do more paradoxically is the key to productive action and promotes creativity, I believe. We are actually so obsessed with activity which… Read more “The Productivity Plugs | The Edge”
Consciousness In Business 