New research shows that it’s possible to control feelings of powerlessness and low self-esteem a bit more, to be able to summon an extra surge of power… Read more “Power Posing: Fake It Until You Make It — HBS Working Knowledge | The Edge”
Category: Moments of Truth
The Psychology of Sales – Understanding is Believing | The Edge
Believing is not a two-stage process involving first understanding then believing. Instead understanding is believing, a fraction of a second after reading it, you believe it until… Read more “The Psychology of Sales – Understanding is Believing | The Edge”
The Psychology of Sales – The Halo Effect | The Edge
The ‘halo effect’ is a classic finding in social psychology. It is the idea that global evaluations about a person (he or she is likeable) bleed over… Read more “The Psychology of Sales – The Halo Effect | The Edge”
Avoid Dead-End Deals | Inc.com | The Edge
According to Mark Sellers, author of the bestselling book The Funnel Principle, no client is serious about fixing a problem until they’ve committed money to fix it. He… Read more “Avoid Dead-End Deals | Inc.com | The Edge”
Consciousness In Business 