People make Emotional Decisions for logical reasons | The Edge.
Tag: collaborative sales
The Psychology of Sales – The Halo Effect | The Edge
The ‘halo effect’ is a classic finding in social psychology. It is the idea that global evaluations about a person (he or she is likeable) bleed over… Read more “The Psychology of Sales – The Halo Effect | The Edge”
Psychology of Sales – Rapport and Persuasion : The Edge
The collaborative nature of sales success demands that sales professionals be agents of change and possess the unconscious competence of tipping the balance in the favour their… Read more “Psychology of Sales – Rapport and Persuasion : The Edge”
Challenging the Client’s Thinking | The Edge
Challenging a client’s thinking positions a sales professional far more favorably, credibly, and with greater access than leading with questions alone. Reflecting on the research conducted by… Read more “Challenging the Client’s Thinking | The Edge”