Despite the explosion of social media, few sales reps and marketing people are using it effectively. A recent survey by BtoB magazine found that only 5% of… Read more “Tweet them, Friend them, Make the Sale | HBR”
Tag: consultative sales
People make Emotional Decisions for logical reasons | The Edge
Clients make decisions about alternative solutions to their challenges in a more or less logical fashion. When logic is used to make decisions, it is done in… Read more “People make Emotional Decisions for logical reasons | The Edge”
Consciousness In Business 