Despite the explosion of social media, few sales reps and marketing people are using it effectively. A recent survey by BtoB magazine found that only 5% of… Read more “Tweet them, Friend them, Make the Sale | HBR”
Category: Moments of Truth
9 Sales-Persuasion Hacks You Can Use Now! | The Edge
Here’s something to ponder, if you notice what people are going to say, you can do worse than keeping an eye on what they are about to… Read more “9 Sales-Persuasion Hacks You Can Use Now! | The Edge”
People make Emotional Decisions for logical reasons | The Edge
Clients make decisions about alternative solutions to their challenges in a more or less logical fashion. When logic is used to make decisions, it is done in… Read more “People make Emotional Decisions for logical reasons | The Edge”
The Neuroscience Behind Why We Screw Up Under Pressure – Business Insider | The Edge
It’s always fascinating to see some of the best athletes and performers choke under pressure. This phenomenon of failure happens to the best of us, and it comes… Read more “The Neuroscience Behind Why We Screw Up Under Pressure – Business Insider | The Edge”
Consciousness In Business 